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Booklet for the Alisal Guest Ranch and Resort annual BBQ Bootcamp
Art Direction, Design, Print Design
2011
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The Oceana rebranding included sales collateral used to reinforce them as a luxury property, and to promote the newly redesigned contemporary hotel, and to appeal to a higher-end clientele. The campaign included art direction and design, customized font for the logo, pattern creation, stationery, signage, sales collateral brochure, guest directory, restaurant menus, and the hotel’s website.
Art Direction, Branding, Graphic Design
2011
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This Los Angeles-based jewelry designer specializes in the high-end Tahitian pearl. Branding efforts included logo design and custom pattern creation, design of collateral pieces, including business cards, letterhead, envelopes, and brochure, as well as website.
Art Direction, Branding, Graphic Design
2011
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The objective for the advertising campaign was to feature the K-12 projector as a quality,advanced performance projector for higher-education communities.
Advertising, Art Direction, Print Design
2012
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These fully formed conceptual ideas were part of the Napa Tourism Improvement District’s rebranding initiative to promote the city as the hub of the Valley and drive more tourism to the center of town. The design of the logo, brochure, and website focused on the cultural aspects and nightlife of the city of Napa. The event posters were designed to reinforce the rebranding efforts, with a strong focus of the cultural offerings and nightlife in the urban center of the valley.
Art Direction, Branding, Design
2011
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The rebranding was an effort to promote Santa Monica as a top beach travel destination in California, as well as to reinforce the brand. The design included the incentive brochure, banners, stationery and website.
Branding, Graphic Design, Web Design
2012
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The print advertising campaign focused on reinforcing the luxury brand while still being humble. The headline reads: “Andrew Harper calls it the best Hotel in America. (We call it The Peninsula Beverly Hills.”)
Art Direction, Graphic Design
2012
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MG Partners is a luxury homebuilder in Camarillo, CA, with a high-end clientele. Branding efforts involved creating a strong, elegant brand which would impress their current and potential clients. The brochure was created as a promotional piece to highlight the services of the company. The architectural and detailed photography was used to support the feeling of luxury, quality and attention to the little things – all of which are keys to the company’s success. The rebranding included logo design, stationery and brochure, as well as overseeing the production process of the finished product. The brochure was printed on individual cards, and packaged in a custom-designed, varnished box.
Branding, Graphic Design, Art Direction
2012
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The historic six-room Golden Pheasant Inn, located in Bucks County, PA, underwent a major renovation and restoration project in 2012. Part of the endeavor included working with the Creative Services team to update and design a new logo for the property, along with new typography treatments, for the property’s stationery and business cards, as well as a number of items used throughout the Inn’s restaurant and lounge, including coasters, matchboxes, menu holders, and more. Drawing on the signature tone of the Inn’s namesake, as well as accent colors throughout the space, we put together a complete package of materials that visually represented the timeless elegance of the Inn while also updating it with whimsical touches.
Branding, Graphic Design, Print Design
2013